This page currently focuses on my internship experience within Lindsey + Asp. Works from current accounts are being compiled. During the internship, we were given mock campaigns to work on which are listed below.
The Internship
Artist Book Campaign
In one of our biggest projects, we were asked to choose one of our favorite artists, whether that was musical, artistic, or film-based, and then create an InDesign book that detailed their life and work. I chose Florence Welch, lead singer of Florence + the Machine as my artist and focused on each of her albums, music inspirations and influences, and personality amongst other topics. I chose to use photoshop to design my book layout and design, choosing a scrapbook aesthetic that used Florence's own drawings as pieces to decorate the white space of the pages.
Cocktail Courier Campaign
Paired in groups, we were tasked with finding a relatively unknown brand and assessing a problem we could help them solve. My group chose a customizable cocktail box brand and chose to give them a rebrand and COVID-19-focused campaign. After living in a pandemic world for over a year, we determined that Cocktail Courier could benefit from a box service that created a personalized happy hour that would connect people across the country. The box would feature a personalized Zoom QR code that allowed you to have an impromptu date or hang out with loved ones and friends from far away. Along with drinks themed after major cities in the US due to a lack of travel, we also created Spotify playlists that would be based upon each city and could be used as ambiance during your Cocktail Courier happy hour.
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I created Cocktail Courier's new logo, a slice of citrus fruit as many of their cocktails contain a citrus fruit of some kind as a garnish. Following this, I worked on designing mock Instagram posts that would be featured during the campaign to promote the service and highlight the many aspects of the experience consumers could have.
Voodoo Doughnut Campaign
Once again paired into groups, we were each tasked with creating a unique campaign for the Portland brand, Voodoo Doughnuts. We determined that Voodoo Doughnuts needed to tap into the ever-changing culture of Gen Z by incorporating some of the new trends on social media into their donuts and marketing strategies. We researched the rising interest in astrology and witchcraft among Gen Z, which has been showing itself on Tik Tok and other major media platforms. In light of this new interest, we decided to create an event during the month of February that focused on Tarot Cards and your fortune being read. We said the doughnuts would be decorated with different tarot card designs and would be given randomly to customers as their "fortune".
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I helped with this project by designing mock Instagram posts, using Photoshop to design different tarot-themed doughnuts as well as writing copy for the Instagram captions. After some research, we saw that Millie Bobby Brown of Stranger Things had been a consumer of Voodoo Doughnuts and decided we would use her to help promote our Tarot Card Madness campaign.
