Account Planning

A special elective class for advertising and public relations students, this once-a-year opportunity was the most informational and valuable class I took in college. Debbie Yount equipped us with the skills to develop strategies and insights through in-depth research by giving us real clients and having us read a plethora of account planning books. Our biggest project aided Lindsey + Asp's Gen Z research project, as each group chose different buckets of insights to focus on that we thought would be most valuable for the agency to analyze.