Advertising Media

This course focused on the role of a media planner and had students focus on Acura Integra and the Honda HR-V as the selected products we were going to create a media plan for. Divided into teams, I took on the role of team lead and oversaw the entirety of our project and served as a mock account planner, as well as the graphic designer for our deck and its mockups. Jim Helberg, EVP, Chief Media Officer of RPA helped us to develop a campaign that would best achieve Honda's goal for both of these vehicles by teaching us how to use MRI Simmons and how to cost out different forms of advertising.