Advertising Capstone

My final class within Gaylord. Dedicated to a semester-long campaign, our class was given the Oklahoma City Thunder as our client with the goal of helping them reach Gen Z and Millennials. 

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After 16 long weeks of building, designing, tweaking, and perfecting our campaign, we presented our campaign to the Oklahoma City Thunder and emerged as winners among our classmates! Team Surge's campaign was chosen to be implemented within the next season. Below are our campaign book (left) and final presentation (right) that was shown to our clients.